The Complex Dynamics of Bertrand-Stackelberg Pricing Models in a Risk-Averse Supply Chain
نویسندگان
چکیده
منابع مشابه
Pricing and Advertising Decisions in a Three-level Supply Chain with Nash, Stackelberg and Cooperative Games
Pricing and advertising are two important marketing strategies in the supply chain management which lead to customer demand’s increase and therefore higher profit for members of supply chains. This paper considers advertising, and pricing decisions simultaneously for a three-level supply chain with one supplier, one manufacturer and one retailer. The amount of market demand is influenced ...
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pricing and advertising are two important marketing strategies in the supply chain management which lead to customer demand’s increase and therefore higher profit for members of supply chains. this paper considers advertising, and pricing decisions simultaneously for a three-level supply chain with one supplier, one manufacturer and one retailer. the amount of market demand is influenced by pri...
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ژورنال
عنوان ژورنال: Discrete Dynamics in Nature and Society
سال: 2014
ISSN: 1026-0226,1607-887X
DOI: 10.1155/2014/749769